How Social Media Can Do For Brand Marketers what Search Does for Direct Response
by Mark Green In May of last year, AdAge’s article “Most Digital Ads Are Still About Direct Response, Not Branding” pointed out that digital ad spend in 2014 was expected to surpass $50 billion, with...
View ArticleHow Data Science Connects Brands to Teens
Learn more about Mark Green Teens are a critical demographic for marketers. Their influence and spending power are on the rise and savvy brands already recognize the importance of teens in their...
View ArticleHow Social Analytics Predicted the Brexit Vote
Click here to learn more about author Mark Green. If there’s anything that shows that social media analytics are ready for prime time, it’s the Brexit vote, Britain’s decision to exit the European...
View ArticleSocial Media Analytics Outperformed the Pollsters
Click here to learn more about author Mark Green. Social Media Analytics Outperformed the Pollsters in the Presidential Election By Mark Green, COO of 4C (www.4Cinsights.com) The polls have been proven...
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